When Beyond Raw souped up its #1 selling pre-workout, it was no longer your run-of-the-mill, “daily driver” formula. This beast got a whole new engine, and we brought a campaign to life that tapped into the human truth of what taking a new pre-workout feels like. By capturing all of the energy and exhilaration this product delivers, it was clear at every step of the consumer journey that LIT V2 packed way more horsepower than its predecessor.