I worked with the awesome team at Archrival to help breathe new life into the University of Louisville football team’s game-day intro for adidas. The exciting and energizing spectacle featured lights, music, visuals and messaging in line with the concept of “Heart of a Cardinal.” Much of the copy throughout the experience featured three-line messaging as a nod to the adidas “three stripe life” while also playing into the notions of “heart” and the team’s pillar of speed. The line “One Team / One Heart / One Ville” became the hero messaging of the intro, and was also leveraged by the team for recruiting and social media posts to kick off the season. This was a fun one!
![](https://carbon-media.accelerator.net/0000000eoMq/1zrIbXdqYRqcJL8j3dbh0N;960x640.jpeg?auto=webp)
In-stadium Experience
![](https://carbon-media.accelerator.net/0000000eoMq/dTXXHHGj6y7g6LhgorBX5V;960x640.jpeg?auto=webp)
In-stadium Experience
![](https://carbon-media.accelerator.net/0000000eoMq/9J2WJwEMA67ddQB5PWegoN;960x640.jpeg?auto=webp)
In-stadium Experience
![](https://carbon-media.accelerator.net/0000000eoMq/kj1MTCFfewZfRVZlVyc8Qd;960x640.jpeg?auto=webp)
In-stadium Experience
![](https://carbon-media.accelerator.net/0000000eoMq/08q4srzermHdnyQzjXGk47;960x1280.jpeg?auto=webp)
In-stadium Experience
![](https://carbon-media.accelerator.net/0000000eoMq/ffCtz5a1YJPccN3MYseRP1;960x640.jpeg?auto=webp)
In-stadium Experience
![](https://carbon-media.accelerator.net/0000000eoMq/gADLVzXMwtTc3HLjrxdHLj;960x1280.jpeg?auto=webp)
In-stadium Experience
![](https://carbon-media.accelerator.net/0000000eoMq/bqEJQrppixne7YGE7w1bLw;960x1280.jpeg?auto=webp)
In-stadium Experience
![](https://carbon-media.accelerator.net/0000000eoMq/cN7nfVl7O9ldKih0UWGshl;960x566.png?auto=webp)
In-stadium Experience
![](https://carbon-media.accelerator.net/0000000eoMq/gVpPlAlYvW9fqMQEYy5pZ0;800x533.jpeg?auto=webp)
In-stadium Experience
![](https://carbon-media.accelerator.net/0000000eoMq/3R88BWN5V1Ud77uTOtszI6;960x539.png?auto=webp)
In-stadium Experience
![](https://carbon-media.accelerator.net/0000000eoMq/5dhcJbAY5knflTPBNNqTNO;512x487.png?auto=webp)
Organic Social
![](https://carbon-media.accelerator.net/0000000eoMq/2GrOEbxXgOcg6dy6Grt4Jx;477x683.png?auto=webp)
Organic Social
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