P&G needed a scale program focused on spring cleaning that targeted Millennials. This concept delivered on a generational truth: sometimes, you don’t know what the hell that mess is or how to clean it up. Luckily, P&G has a lineup of products to get the job done.
![](https://carbon-media.accelerator.net/0000000eoMq/8VZNqJXlmqWbgYplWdMoZS;960x617.png?auto=webp)
![](https://carbon-media.accelerator.net/0000000eoMq/5jbe7AcbCoPfBiwHkUfRjU;924x1110.png?auto=webp)
![](https://carbon-media.accelerator.net/0000000eoMq/gU8CsFda5ZlcI4m3jsfhFD;930x1128.png?auto=webp)
![](https://carbon-media.accelerator.net/0000000eoMq/ciUaad1YEHFeiDiO72rdt0;516x1008.png?auto=webp)
In-app Display
![](https://carbon-media.accelerator.net/0000000eoMq/eKzrqNLkOlVbngkJp0vICe;960x1141.png?auto=webp)
Hero Endcap
![](https://carbon-media.accelerator.net/0000000eoMq/cZU2Pz9JvGibFsXqZ6oPD7;960x579.png?auto=webp)
Promotional Bags
![](https://carbon-media.accelerator.net/0000000eoMq/dtkKZNfskMLcd4BXKcIZNs;960x806.png?auto=webp)
Concept Visual
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