Nate Custard // consumer-focused creative director

When Adidas decided to bring back some of the most sought-after colors of their popular Ultraboost shoes, they did it with a fresh spin—one that demanded its own identity and attitude. Teaming up with Archrival, I took the creative lead in developing the name, branding and visual inspiration for a digital retail launch of all three of these favorite color styles: Ultraboost Remastered.