Nate Custard // consumer-focused creative director

A lot of people don’t know that Seattle’s Best Coffee is really good coffee at a price that’s better than you’d expect. In fact, you could say it’s Seattle’s best kept secret. To play on that notion, we delivered the message in ways that are fun, simple and a little bit secret. These included hidden messages on social, flash-activated ink on OOH and heat-activated messages on coffee mugs.