Launching a new weight-loss product in an exceptionally competitive market—at the height of the GLP-1 craze—is no easy task. But when you position the product in a way that captures attention, resonates with consumers' lifestyles and speaks to a human truth, the results end up being pretty dang good: GNC’s most successful product launch and the #1 weight-loss product (and #3 overall product) at GNC within two weeks of launch.

:30 Launch Video

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