In an effort to get Gen Z to buy gum at C-stores, we reminded them that anything could happen and you never know when you might find yourself getting close to someone. In fact, we encouraged it with in-store messaging, digital content, sampling programs, and social activations like Snapchat filters designed to bring you closer together.

Concept Visual

Shoppable Display

In-store Signage

Digital Ad

On-premise Activation

On-premise Activation

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