In an effort to get Gen Z to buy gum at C-stores, we reminded them that anything could happen and you never know when you might find yourself getting close to someone. In fact, we encouraged it with in-store messaging, digital content, sampling programs, and social activations like Snapchat filters designed to bring you closer together.
![](https://carbon-media.accelerator.net/0000000eoMq/gtXKXajBAxSc8m3IKrMT6t;960x536.png?auto=webp)
Concept Visual
![](https://carbon-media.accelerator.net/0000000eoMq/kJIJD6YBE6zbA5oLYE0ZYU;960x935.png?auto=webp)
Shoppable Display
![](https://carbon-media.accelerator.net/0000000eoMq/evh06Gq7aqJdxLxyXVgUZQ;960x532.png?auto=webp)
In-store Signage
![](https://carbon-media.accelerator.net/0000000eoMq/6gnnA4u1T6DbitUlTNmTWV;960x905.png?auto=webp)
Digital Ad
![](https://carbon-media.accelerator.net/0000000eoMq/bVuResg9iIscZmfGWJNion;960x912.png?auto=webp)
On-premise Activation
![](https://carbon-media.accelerator.net/0000000eoMq/liYttveJy5Ncy9CvqOSlkh;960x982.png?auto=webp)
On-premise Activation
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