When it comes to marketing for New Year’s resolutions, “new year, new me” is about as old as it gets. So, for a massive omni-channel Q1 campaign, we dug into a key insight for our 35+ demographic: there’s no better time than now to be living your best life. Filled with references to the glory of our youth with a modern adult-life spin, we captured attention throughout the consumer journey to quickly drive consumers from top-of-mind awareness to this-is-the-product-for-me conversion—without ever losing the lighthearted spirit of the message.
:30 OLV | Agency Partner: Red Antler
:06 OLV | Agency Partner: Red Antler
![](https://carbon-media.accelerator.net/0000000eoMq/6uNKqEBCWvSd85FIjtxpE8;960x624.png?auto=webp)
DraftKings Takeover
![](https://carbon-media.accelerator.net/0000000eoMq/8x4hpVBO8YUbiB05e7bM0u;954x698.png?auto=webp)
Spotify Display Ads
Spotify Audio :30
Spotify Audio :15
![](https://carbon-media.accelerator.net/0000000eoMq/eZXzux1Wos6f0uaHhbbYcG;960x607.png?auto=webp)
Digital Display Ads
![](https://carbon-media.accelerator.net/0000000eoMq/4f9OWRJSzInf6F0MY54uNu;960x613.png?auto=webp)
![](https://carbon-media.accelerator.net/0000000eoMq/39bHc7vvDxle44KLJEqb7m;960x644.png?auto=webp)
Social
![](https://carbon-media.accelerator.net/0000000eoMq/0d1fW6FztS2ffeYJAwhPlr;960x647.png?auto=webp)
Social
Instagram Stories
Instagram Stories
Instagram Stories
Instagram Stories
![](https://carbon-media.accelerator.net/0000000eoMq/gJK2gNioYgMcyBbB7viBiR;960x620.png?auto=webp)
eCommerce
![](https://carbon-media.accelerator.net/0000000eoMq/6etDg23qApgb6ryZcVbjfY;960x528.png?auto=webp)
eCommerce
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