Sometimes, a sweet little show of support is all it takes to say “thank you” and make someone feel welcome; and that’s exactly what we did with Mars Wrigley at Dollar General. Building on the insight that military families move far more often than most Americans—making it difficult to feel welcome in new communities—we created the Hometown Salute. It was our way to let everyday Americans show some meaningful support for military families and help them feel part of the communities they call home.

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