Red Bull BC One—an international B-boying tournament—wanted to engage consumers beyond the familiar B-boy scene. The result was Fingerbreakin’, an international finger breakdancing competition driven by social media. Participants learn how to fingerbreak through the competition site, create a video of their moves and share it online to garner votes in an effort to be crowned World Champion. The project included: identity, website, posters, participant shoe kits and a social hype video, among numerous other pieces.
![](https://carbon-media.accelerator.net/0000000eoMq/5GvpC49nAqrbzRp5rSNzE1;790x496.png?auto=webp)
Participant Kit
![](https://carbon-media.accelerator.net/0000000eoMq/1uNdlAakuHvb2oJtHMjp4J;960x808.jpeg?auto=webp)
Participant Kit
![](https://carbon-media.accelerator.net/0000000eoMq/0p2TIjfmZc6f9yq1v1Fo6m;960x758.jpeg?auto=webp)
Participant Kit
Social Promo Video
![](https://carbon-media.accelerator.net/0000000eoMq/6tc9Dk7eEgddTVnYjuBfSf;368x664.png?auto=webp)
Promo Poster
![](https://carbon-media.accelerator.net/0000000eoMq/5Gg2XB2wL9odupiaEkoumE;960x624.jpeg?auto=webp)
Website
![](https://carbon-media.accelerator.net/0000000eoMq/i57B5gNRyHGfezSEYIDZer;960x794.png?auto=webp)
Website
![](https://carbon-media.accelerator.net/0000000eoMq/9FEoUkIIeBQdvDkSnnEuIy;960x646.jpeg?auto=webp)
Website
![](https://carbon-media.accelerator.net/0000000eoMq/6IkRb92kTQNfFO8qW18COy;960x600.jpeg?auto=webp)
Winner's Finger Belt
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