At SXSW 2018, M&M’S took over Lustre Pearl on Rainey Street with an immersive and interactive experience: Sound & Color. In addition to live bands rocking the stage throughout the day and night while colorful projections lit up our space, attendees could also explore our “color rooms.” Each room featured an M&M’S character/color plus an engaging sound experience. From rocking out with Red to playing the blues with Blue to finding some serene sounds with Green, people got a full dose of what happens when sound and color come together at SXSW with M&M’S.