Nate Custard // consumer-focused creative director

The announcement of one of the industry’s most disruptive supplement brands coming to GNC couldn’t be just another “new at GNC” campaign. That’s why we launched with a concept that captured the avant garde nature of Glaxon while still delivering a powerful message around the brand and its innovative products. With an omnichannel campaign that included email, digital, paid and organic social, and ecomm assets, one thing was clear to everyone in the GNC galaxy: GLAXON HAS LANDED!